ParentTime gets animated with Yahoo!

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ParentTime, a joint venture of Time Warner Cable Programming and Procter & Gamble Productions, on Monday began running a series of eight "digital billboards" that it hopes will incite users of Yahoo! Chat to visit ParentTime. Hurricane Interactive, New York, created the campaign. The animated ads tell humorous stories or ask provocative questions of online chatters. ParentTime serves up various responses, depending on how users respond to the ad.

For more on this story, see the full article in INTERACTIVE.

Copyright May 1997, Crain Communications Inc.

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