Parmalat appoints agency in Canada for Lactantia brand

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TORONTO--Parmalat Canada, a subsidiary of Italy-based Parmalat Finanziaria, has appointed Goodgoll Curtis to handle its Lactantia range of products, including Lactantia cream cheese, Lactantia margarine, Lactantia butter, and Lactantia Pure Filtered Milk.

Goodgoll Curtis has already produced a regional TV commercial for Lactantia Healthy Advantage margarine for the Quebec market in late September. Two national TV spots have also begun airing for new Lactantia Ultra Spreadable cream cheese. They feature women enjoying Lactantia cream cheese as an everyday treat during quiet moments to themselves.

Copyright October 2000, Crain Communications Inc.

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