Partner: Lombardo BRADY'S BUNCH

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Good morning Mr. and Mrs. North and South America and all the ships at sea, let's go to press. Flash: "The Girl from Ipanema" has filed for French citizenship.

Mr. & Mrs. J. Donald Imus announce the birth of their son Wyatt July 3. Mother and eight-pound kid both doing fine.

That annual Tennis mag clinic for the Mad Ave agency community at Grand Central every Monday evening, drew a familiar name, Linda Courier, mother of top pro Jim Courier, and her husband, George Seegers, VP, Citibank.

Despite executive suite shakeup, Live! publisher Carole Ference says the entertainment mag is moving right along, offering all advertisers a bonus banner for 30 days on its online site during September and October.

Memorial service at the Museum of Television & Radio in NY for legendary Shirley Polykoff drew a dazzling house, including Bruce Gelb, former Clairol prez, Richard Gelb, former CEO of Bristol-Myers Squibb, art director Dick Huebner, Muriel Fox from Carl Byoir, and lots of Foote Cone pals.

How sweet it is to see Frank Deford's byline back on the cover of SI.

That new mag, Arthur Frommer's Budget Travel, named a marketing director, Scott Einhorn, who'd been with Time, Forbes and most recently, Inc. The new circulation director? That's Katharine E. Moffett.

Hot book Men's Health celebrates 10 years in the biz with a big party Sept. 17, details to come.

That new upscale, 10 X Hearst mag called Madison debuts its first issue (dated November) on newsstands Sept. 29, cover price $4.95, a buck more in Canada. Though maybe not during hockey season. Attic Communications will distribute.

Love the new Mother Jones promo mailing with this quote from Eric Bogosian: "I read The New York Times religiously. I temper what I find there with Mother Jones."

BSMG Worldwide (formerly Bozell) in NY named Steve Lombardo a partner.

Gourmet magazine and MasterCard cut a deal with an interactive show on The Food Network and global tastings and other exciting deals. Call Stephanie Crane for details, 203-359-9400.

Talk about excitement! Just imagine high-level corporate execs on Aug. 6 piloting J/24 sailboats around busy New York Harbor. The President's Cup regatta is promoted by Worth magazine. A spectator yacht will observe and the Staten Island Ferry has been warned.

Top PR guy Dick Weiner will teach a three-credit graduate course in media relations at New York Institute of Technology. He promises to stress spelling and other vital matters.

Frank Lalli heading from Time Inc. to Brill Town? He and Steve both alums of the Clay Felker era at New York mag.

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