Pathfinder sets subscription service launch

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Time Inc.'s Pathfinder Personal Edition will launch on Nov. 18 on the Web, with a $1 to $2 million campaign from Fallon McElligott, Minneapolis, in print, TV and online to support the paid, personalized edition of Time Warner's mega-site on the Web, said Maurie Blue, director of consumer marketing for the new product.

As part of a licensing deal with CompuServe and Open Market, CompuServe subscribers will get free access to the service prior to the Nov. 18 launch date, but CompuServe and Pathfinder spokespeople declined to comment on the exact date that subscribers could begin using it.

Copyright October 1996 Crain Communications Inc.

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