launches campaign

Published on .

Personal bill management company started a new radio and outdoor advertising campaign today, launching first in San Francisco and New York. The campaign created by Asher & Partners, Los Angeles, will roll out later to other major U.S. urban markets. The radio work features the voice of soul musician Isaac Hayes and "NYPD Blue" actress Andrea Thompson. The quirky print ads take a knowing tone with messages such as "Tiny green monkeys are eating your toes. We'll pay your psychiatrist bills," and "College is completely useless. We'll pay your student loans

Copyright August 1999, Crain Communications Inc.

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