PBS taps Fallon for branding effort

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The Public Broadcasting Service selected Fallon McElligott, Minneapolis, for its first branding campaign in two years. Spending was not disclosed but last year was in the $15 million range. Print, TV, radio and online ads should break at the end of June. Fallon won the account without a review. Publicis & Hal Riney, San Francisco, was PBS' most recent agency of record.

Copyright February 2000, Crain Communications Inc.

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