PC Data, Goldman Sachs survey finds online holiday spending tops $10 billion

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Online buying during the Holiday season topped $10 billion in 2000, according to a Goldman Sachs/ PC Data study released Jan. 9. Consumer online buying for the last week of December (Dec. 25- Dec. 31) was $878 million, compared with $542 million in 1999. The total holiday spending reached $10.7 billion for 2000, which was more than double the $5.2 billion recorded in 1999. PC Data analyst Cameron Meierhoefer said online spending during the holidays met most expectations, despite the economic downturn at year end. The study found that post-Christmas shoppers appeared less "seasonal" in their online buying, and boosted spending numbers in computer hardware, apparel, home and garden and game software categories over the previous week. Computer hardware sales increased from $116 million to $232 million over the week, apparel from $98 million to $121 million, home and garden from $10 million to $22 million and game software from $19 million to $21 million.

Copyright January 2001, Crain Communications Inc.

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