PC Data Online, Leading Web Advertisers offer measurement tool

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PC Data Online and Leading Web Advertisers this spring will combine resources to offer a new way to track the effectiveness of online ad campaigns. The measurement service links together PC Data Online's sample Internet population of more than 100,000 home users with Leading Web Advertisers' advertising tracking service to provide comprehensive, cost effective evaluation of spending and audience delivery on the Web. PC Data Online is a division of PC Data, a high-tech, market research company; Leading Web Advertisers tracks Web ad campaigns.

Copyright February 2000, Crain Communications Inc.

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