PC graphics marketer picks Goodby

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Computer graphics product marketer 3Dfx Interactive, San Jose, Calif., hoping to brand its products as Intel has branded its chips, awarded its first advertising assignment to Goodby, Silverstein & Partners, San Francisco. There was no review. Goodby currently handles Hewlett-Packard's printer and imaging products. Estimated spending could be as much as $20 million to $30 million.

Copyright July 1998, Crain Communications Inc.

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