Peapod announces new clicks-and-bricks strategy

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Peapod announced its fourth-quarter financial report, reporting a net loss of $23.8 million for the quarter ended Dec. 31, 2000, compared to a net loss of $9.1 million in the same quarter last year. The year-end loss for 2000 was $56.8 million, compared to a 1999 loss of $28.5 million. Peapod also said it was adopting a clicks-and-bricks strategy that involved closing its distribution center in San Francisco, and expanding its relationship with Ahold USA. Peapod recently ended its relationship with Jewel-Osco in Chicago in favor of working with Ahold. Peapod also works with the grocery market supplier and through its subsidiaries in Cleveland, Boston and Long Island.

Copyright February 2001, Crain Communications Inc.

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