Hooray & Hallelujah! Those roadside Burma-Shave signs are coming back. On cable TV this time. After 30 dormant years, Washington agency Abramson Ehrlich Manes, working for client American Safety Razor, will begin targeting men of 45 and over on cable with commercials for a line of Burma-Shave brand products. Research indicates men of 42 or older have a very clear recall of the old roadside signs.
PressCorps, the magazine development operation formed in '95 by former mag execs Gordon Duncan, George Slowik Jr. and Richard Perez-Feria, will do its first national launch (they'd previously acquired several books and participated in launches) on Oct. 7, a music magazine called mike.
Essence Communications and founders Ed Lewis and Clarence O. Smith were honored at the Black Enterprise/NationsBank Entrepeneurs Conference at Lake Buena Vista, Fla. They started publishing Essence 27 years ago.
Glenda Bailey of Marie Claire and lots of other high-powered folk, plus HarperCollins, celebrate Erica Jong's new novel, "Inventing Memory," on the Fourth of July at agent Ed Victor's house in Watermill, N.Y., the "hidden" Hampton.
Big doings at TV Guide where Rob Margolis was anointed associate publisher. Rob has been there 15 years through one administration or another as a stabilizing factor in ad sales. Which are, incidentally, pretty good. Ad pages are up 11% for the first third of the year (they count by thirds over there) and revenues jumped 19%.
At 48-year-old Modern Bride, a Cahners book, publisher Nina Lawrence is purring. "For the first time in 20 years," she says, her mag is "No. 1 in ad pages." Nina says the ad page total for the year's first half was 1,635 pages.
At Saveur, Publisher David Kahn is preening. They just nailed a 16-page custom-publishing assignment from Wines From Spain Trade Commission, beating out some top food and good living books. Kahn says first half ad pages are up 26% over the '96 period.
Speaking of class magazines, if smoke gets in your eyes, stay away from the August issue of Cigar Aficionado, which runs 434 pages and features Claudia Schiffer and a cigar on the cover.
Be sure to remove your shoes: Good Housekeeping goes to Japan. Its 12th international edition hits Japanese newsstands Nov. 4.
Just the facts, ma'am. Jerry Della Femina, who recently settled a lawsuit against the village, writes to set the record straight on his East Hampton investments. "I was so angry that I probably wasn't very clear about my future plans. I have no plans to sell either the Red Horse Market or Della Femina Restaurant. Nor my interest in The East Hampton Independent. Nor am I selling Heaven's Gate, the-house-by-the-sea you so nicely described. What I do want to sell is all the real estate I own and never invest another penny in East Hampton. This means that in the next few years I will be selling my share of East Hampton Point and the Red Horse Shopping Center, etc . . ."