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Does the Concord, that grand old Catskill mountain resort, have an ad agency? If so, they should be sacked. Current Concord TV commercials plug the golf, the tennis, the food, the ambience, "the biggest names in showbiz" who perform there. Including this month's headliner, Kenny Rogers, spelled "Rodgers" in the commercials.

David Carey is chortling. The publisher of the born-again House & Garden says final ad page count for the premiere issue (it hits the newsstands Aug. 13) is 205. Total page count, 360.

Conde Nast and CMP Media traditionally are said to pay the highest exec salaries (many Time Inc. folks get theirs in stock), but now this Japanese outfit, Softbank, with its splashy new hires at Ziff-Davis, etc., is said to be boosting wages into the near-NBA range.

Why I am sometimes befuddled. Over WCBS all news radio in NY, Wayne Cabot announced on July 2 details of a big art show to run June 3 through 30.

Heads up for Paul D. Colford's decidedly unauthorized bio, "Howard Stern," published by St. Martin's Press and due out this week. Paul's the media columnist for Newsday. An audio version read by Elliott Gould is also coming out and Colford and his book will be featured over A&E July 29 in an hourlong "Biography" feature on Stern.

Big doings in NY fashion this month. July 22 the Fashion Association hosts at the Supper Club a black-tie dinner at which Donna Karan honors CNN's Elsa

Klensch. Other top designers will present 13 awards for fashion reporting in men's and women's wear. And July 21-24 a Yarn Fair & Knitting Arts show will be on at the Javits Center. All this plus the usual fashion shows.

HomePC magazine, one of the CMP group (Editor Ellen Pearlman) won the annual broad-interest magazine category award of the Computer Press Association.

Black Enterprise magazine promoted Jennifer Hill to Midwest sales manager. She'll work out of Chicago. And Tiffany Lo is the new West Coast account manager for Weight Watchers magazine.

Fascinating teamwork. Top designer John Weitz has been writing and running provocative little copy blocks on NYC buses for years, his main promotional effort. Now Weitz and Arthur Carter's weekly, The New York Observer, will use the bus space cooperatively with John's witty mots also plugging the newspaper. Carter and Weitz came up with the idea together, probably over the sherry at their respective Hamptons' estates.

Speaking of which, I see a report Brad Pitt, filming in the Hamptons, keeps a dozen monkeys in the house.

Mark your calendar for Saturday morning Aug. 17 when they hold "Ellen's Run" in East Hampton. The event honors the late Ellen Hermanson and raises funds to combat breast cancer and finance research. Contact Vivian Shapiro or Julie Hermanson Ratner at (212) 366-6507 for details.

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