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Jeffrey Cohen to group president-direct marketing businesses, Home Depot, Atlanta, a new position, from a consultant.

John O'Reilly to president, Murdoch Magazine Distribution, New York, a new position, from VP-circulation and president-city and suburban delivery systems, New York Times Co.

Randy Novick to senior VP-media director, DCA Advertising, New York, from media director, Greenstone/Roberts, Mellville, N.Y. Also: Bill Taylor to senior VP-creative director, from associate creative director, Ammirati Puris Lintas, New York.

Tony Joseph to exec VP-general manager, Wolfe/Doyle Advertising, San Francisco, a new position, from senior VP, McCann-Erickson Worldwide.

Neal Ryan to brand marketing partner, D'Arcy Masius Benton & Bowles, Troy, Mich., on General Motors' Grand Prix account, from account director, Foote, Cone & Belding, Chicago. He succeeds Brian Durocher, who now oversees the new Ryder TRS account.

Roger Marmet to VP-advertising and promotion, the Learning Channel, Bethesda, Md., from director of advertising and promotion.

Gordon D.S. Peterson to VP-account services, Walt Klein & Associates, Winston-Salem, N.C., from senior account director, Mezzina/Brown, New York.

Jock Whitehouse to director of marketing, Carroll/White Advertising, Atlanta, a new position, from senior VP-director of marketing, Gordon Bailey & Associates.

Bob Piwinski to senior account management supervisor, Avrett Free & Ginsberg, New York, from director, marketing services division, Most Distribution Services. Also at Avrett: Mindy Rosengarten to senior group creative director, from VP-group director, Griffin Bacal; and Michael Sandoval to account supervisor, from a similar title, Griffin Bacal.

Jamie Weissenborn to VP-West Coast ad sales, Comedy Central, Los Angeles, a new position, from director of West Coast ad sales.

Steve Eisner to senior VP-management supervisor, Eisner & Associates, Baltimore, from general manager, Earle Palmer Brown, Bethesda, Md.

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