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Dick Donnelly to VP-computer marketing and business development, Radio Shack, Fort Worth, Texas, a new position, from VP-merchandising, Computer City. Both marketers are units of Tandy Corp.

Don Johnson to VP-advertising Eureka Co., Bloomington, Ill., from manager of creative advertising, Deere & Co.'s Lawn & Grounds Care Division, Raleigh, N.C. He succeeds Tony Ritter, now VP, Service Division.

David Hudson, 36, to exec VP-executive director, planning and development, Campbell-Ewald, Warren, Mich., a new position, from senior VP-director of strategic planning and research. Also: Grace Serra, 32, to senior VP-creative director from associate creative director at C-E Communications, Warren.

Scot McLernon to VP-sales,, San Mateo, Calif., a new position, from national director of ad sales,

Kim Goldsmith-N'Diaye to executive director-brand management and corporate advertising, Bell Atlantic Corp., New York, a new position, from director of corporate marketing, Prudential Healthcare, Roseland, N.J.

Melissa Fruend to VP-management supervisor, Dimac Direct, St. Louis, from senior account supervisor.

Greg Mason to publisher, Ziff-Davis' PC Computing, San Francisco, from publisher, International Data Group's The Web, San Francisco. He succeeds Chris Dobbrow, now exec VP, ZD Publishing.

Teresa Tompas Schenk to management supervisor, Porter Novelli, Los Angeles, from communications manager, Arkwright Mutual Insurance Co.

Donna Thomas to director-digital distribution affiliates sales and marketing, Discovery Networks, Bethesda, Md., from senior account manager, northern region.

Mary A. O'Keefe to senior VP-corporate communications and advertising, Principal Financial Group, Des Moines, Iowa, a new position, from director-corporate relations.

Gene Lisiten to advertising sales manager, advertising postcard company Max Racks, New York, a new post, from advertising sales director, Travel & Leisure.

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