Dick Macedo to VP-marketing, Kia Motors America, Irvine, Calif., a new position, from executive director-marketing.
John Harris to VP-marketing, Uniden America Corp., Fort Worth, Texas, from VP-sales and marketing, AVS Technologies, Montreal. He succeeds Tony Mira-belli, now VP-marketing, Cobra Electronics Corp., Chicago.
John Ellett to VP-worldwide marketing, direct Macintosh systems seller Power Computing Corp., Round Rock, Texas, a new post, from acting VP-group director of marketing, Dell Computer Corp., Austin, Texas.
Dana Jones to VP-creative director, McDougall Associates, Peabody, Mass., from a freelance copywriter. He succeeds Bob Conte, now a consultant affiliated with McDougall.
Wally Petersen to senior VP, Leo Burnett USA, Chicago, a new position, from director of public relations and internal communications. Also: Joseph A. Silberman adds the title VP to that of associate director of public relations.
Peter Feinstein to chairman-CEO, Feinstein Kean & Partners, Cambridge, Mass., a new position, from president. Also: Pat Jones to partner, from senior VP-marketing communications.
Greg Gallagher to VP-account services, Dickinson Direct, Braintree, Mass., a new position, from president, Gallagher Advertising, Boston.
Paul J. Lustig, senior VP-corporate strategy and CEO, Sara Lee Personal Products/Pacific Rim, adds responsibility for four U.S.-based personal products businesses: Sara Lee Hosiery, Sara Lee Direct, Sara Lee Sock Co. and Sara Lee's Just My Size intimate apparel, hosiery and casual wear.
Robert C. Frostholm to VP-sales and marketing, Seeq Technology, Fremont, Calif., from director-product sales, Philips Semiconductors.
Alison Tocci to advertising director, Time Out New York, from publisher, Brooklyn Bridge.
Jason Haikara to VP-on-air planning and marketing administration, Fox Broadcasting Co., Los Angeles, a new position, from director of on-air planning.