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Robert E. Evanson to president, McGraw-Hill Cos.' new Higher Education & Consumer Group, New York, from exec VP-corporate development.

David Weiner to president, K-tel International, Minneapolis, from senior VP, Los Angeles. He succeeds Mickey Elfenbein, who left.

Lynn Martineau, 40, to president, Home Depot West Coast division, Fullerton, Calif., from VP-merchandising, Southeast division, Tampa. He succeeds Harry Pierce, 38, now on leave of absence.

Alex Gellert to exec VP-group director, Lowe & Partners/SMS, New York, a new position, from senior VP-management supervisor.

Bruce Mainzer to exec VP-marketing, Carnival Airlines, Fort Lauderdale, Fla., a new position, from a similar title at Norwegian Cruise Line, Coral Gables.

Benjamin H. Johnson to senior VP-worldwide account director on Du Pont, Saatchi & Saatchi Bus-iness Communications, Roch-ester, N.Y., from regional account director Europe/Middle East, Leo Burnett Co., Brussels. CEO Tim Cronin relinquishes worldwide account director responsibilities.

Harry C. Boghigian to VP-marketing, Hoffman-LaRoche, Nutley, N.J., from VP-southern business operations U.S. He succeeds Bob Savage, who left..

Linda McCutcheon to VP, Time Inc. New Media, New York, a new position, from director of sales and marketing. Charlie Thomas succeeds Ms. McCutcheon, from associate ad director, Time Inc.'s Pathfinder (

Lou Fabrizio to publisher, Out, New York, from managing director of advertising and marketing strategy, The New York Times. He succeeds Harry Taylor, now VP-advertising sales, PlanetOut (

Nina Lawrence to publisher, Modern Bride, New York, from associate publisher, Mademoiselle. She succeeds Cara Davis, who left.

David Brown, 30, to managing director, Oglivy & Mather Direct, Los Angeles, from group business director, O&M Direct, London. He succeeds Margaret O'Keefe, who left the company.

Kimberly Morgan to national promotion director, ABC Radio Networks' Radio Disney, Dallas, a new post, from marketing director, KYNG-FM and KEWS-FM.

Greg McCraw to general manager, trade marketing, Whirlpool Corp., Benton Harbor, Mich., from retail Southern regional director. He succeeds David Mehr-brodt, who left.

Mary E. Rownd to manager of hotel marketing, Hyatt Hotels Corp., Chicago, a new position, from marketing manager, Host Marriott Service Corp. Also: James M. Berra to manager of resort marketing, from operations coordinator, Hyatt Vacations. He succeeds Jennifer Wesselman, who left.

Thomas J. Harter to associate regional ad manager, The Wall Street Journal, Los Angeles, from Midwest ad manager for sister Dow Jones publication SmartMoney, Chicago. He succeeds Mike McAfee, who left the company.

Jeff Edwards to sales manager, Rainbow Sports Sales, Detroit, from VP-radio marketing specialist, Interep Radio Store. He succeeds Jim Marshall, who left.

Alan Goodman to associate creative director, Long Haymes Carr, Winston-Salem, N.C., from senior VP-creative director, FCB/Leber Katz Partners, New York. Also: Brad Bennett to account supervisor from account exec.

George Monticello to relationship marketing account supervisor, D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich., from Ford brand communications planner, J. Walter Thompson USA, Detroit.

Katie Hiotaky-King to senior account exec, W.B. Doner & Co., Southfield, Mich., a new position, from senior account exec, Wunderman Cato Johnson, Detroit.

William Pascador to associate media director, Griffin Bacal, New York, a new position, from account media manager, TN Media/Campbell Media Alliance.

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