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George Burnett to VP-card and operator services, AT&T Corp., Basking Ridge, N.J., from director of advertising. Steve Graham, national director of marketing communications, and Jackie Morey, director of regional and multicultural marketing communications, will split Mr. Burnett's former responsibilities.

Donald R. Uzzi, 44, to VP-marketing, Sunbeam Corp., Fort Lauderdale, Fla., from president, Quaker Oats Co.'s beverage division, Chicago.

Ruth Presslaff to president, Arbitron's Media Marketing Technologies, Los Angeles, a new position, from founder, the Media Gallery.

Arnold H. Dreyfuss to chairman and interim CEO, Eskimo Pie, Richmond, Va., from chairman-CEO, Hamilton Beach/Procter-Silex, Glen Allen, Va. He succeeds David V. Clark, who left.

Claire Grossman to planning director on Nike, Wieden & Kennedy, Portland, Ore., from senior partner-planning and research director, Ogilvy & Mather Worldwide, New York.

Joel Alterman to exec VP-chief operating officer, GCI/Atlanta, from marketing director, Atlanta Committee for the Olympic Games. Also: Bill Marks to senior VP from an ACOG communications officer.

Corey M. Smith to exec VP-marketing and business development, Excellenet, Atlanta, a new post, from president, Decision Point Data & Creative Multi-Media.

Robert Garrison to senior VP-marketing services director, N.W. Ayer & Partners, Chicago, a new position, from director-media and marketing services, Bender, Browning, Dolby & Sanderson, Chicago.

Adam Goldstein, 29, to senior VP-managing director, creative, Ammirati Puris Lintas, New York, from associate creative director, Ogilvy & Mather, Paris.

Chris Ang to senior VP-worldwide group account director on the LG Group account, D'Arcy Masius Benton & Bowles, New York, a new position, from management supervisor on Procter & Gamble Co.

Lou Schiavone to VP-creative director, D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich., from senior VP-creative director, W.B. Doner & Co., Southfield.

Elisabeth Sami to VP-international business development, Discovery Communications, Bethesda, Md., a new position, from VP-Asia business development.

Daniel Savadove to VP-Eastern region, Patterson Broadcasting, Atlanta, from VP-general manager of Patterson's Harrisburg, Pa., radio stations.

Paul Gilson to VP-director of client services, Cohn & Wells, New York, from management supervisor/partner, Ogilvy & Mather Direct.

Carl F. Mittelstadt to VP-senior account planner, Gordon Bailey & Associates, Atlanta, from a consultant.

Cathryn Baskin to editor in chief, PC World, San Francisco, from editor. She succeeds Phil Lemmons, now editorial director, a new position. Also: Russell Glitman to editor in chief, PC World Online, a new position, from executive editor, Multimedia World.

Jim Hurd to media planning director, TraverRohrbach, Kalamazoo, Mich., from marketing/media manager, Fruit of the Loom, Bowling Green, Ky. He succeeds Greg Elliott, who left.

Bob Mahon to Midwest account exec, DoubleClick Network, Chicago, from VP-Midwest regional advertising sales manager, CNN.

Leslie Picard to advertising manager, Vanity Fair, New York, from ad manager, New York. The position had been vacant.

Risa Feldman to director of special events and corporate communications, Integrated Sports International, East Rutherford, N.J., from a consultant. Also: Russell Spielman to manager-athlete services from manager-marketing services, Sports Media Inc.'s Professional Sports Publications, New York.

David Morris, 36, to associate publisher, Entertainment Weekly, New York, a new position, from national sales manager.

Bobbi Merkel to director of sales promotion, Boston Beer Co., Boston, a new position, from a consultant.

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