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Bob Schrijver, 47, to vice chairman, Siegel & Gale, New York, a new position, from director of marketing, J. Walter Thompson USA.

Bruce Davis to president, TV Guide Prevue Networks, Tulsa, Okla., from president, TV Guide on Screen.

Ted Grigg, 49, to president-CEO, newly organized William Cook Direct, Jacksonville, Fla., from president of his own direct marketing company.

David Evans to exec VP-office of the chairman, News Corp., New York. He continues as president-CEO, Sky Latin America.

Harry Keeshan to senior VP-director of national broadcast, Wells Rich Greene BDDP, New York, from VP-network manager.

Dennis Alan Shirley, 37, to senior VP-marketing director, Great Western Bank, Chatsworth, Calif., from a similar title at First Interstate Bancorp.

Larry Krueger to VP-marketing, Popeye's Chicken & Biscuits, Atlanta, from exec VP-marketing, Arby's. Also: Tom Whitley to VP-advertising and promotions from VP-marketing, Krystal Co.

John Dawson to VP-advertising sales, E! Online, New York, a new post from publisher-new media, Hachette Filipacchi New Media.

Lynn Lehmkuhl to VP-group publisher, Disney Kids Magazine Division of Disney Publishing, New York, from VP-publisher, Nickelodeon.

Elliot DeBear to VP-business development, SFM Media, New York, from exec VP, the Media Department.

Bruce Mowery to VP-marketing, PC scanner marketer Visioneer, Palo Alto, Calif., from VP-marketing, MNI Interactive Inc., San Francisco.

Jeff Sofka, 35, to VP-business development, Integrated Sports International, East Rutherford, N.J., from senior director of retail licensing, NFL Properties.

J. Riley McDonough to publisher, Inc., New York, from advertising director. He succeeds Jim Spanfeller, who left.

Claire DiMarco O'Hare to publisher, CMP Media's Windows, Manhasset, N.Y., from publisher, VARBusiness. She succeeds Mark Holdreith, now general manager of CMP's OEM Group.

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