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Anthony Hopp adds the title CEO to that of vice chairman, Campbell-Ewald, Warren, Mich. He succeeds Richard D. O'Connor, chairman, who is retiring. Also: Frank E. Hoag, president, adds the title chief operating officer, formerly held by Mr. Hopp. Louis M. Schultz, president of affiliate C-E Communications, adds the title CEO, formerly held by Mr. Hoag.

Richard A. Garvey, 47, to group president, Reader's Digest Association, Pleasantville, N.Y., from VP-marketing, LEGO Systems, Enfield, Conn.

William H. Booth to president, Hammacher Schlemmer, Chicago, from senior VP-marketing director, Chadwick's of Boston. He succeeds John Semmelhack, who left.

David W. Brown, 33, to president-chief operating officer, Beach Advertising, Philadelphia, from VP-communications, Health Partners. He succeeds agency founder George Beach, now chairman-CEO.

David M. Dennis, 38, to president, SBC Advertising, Westerville, Ohio, from chief operating officer. He adds duties previously handled by William A. Wickham, now chairman. Neil C. Widerschein, 37, succeeds Mr. Dennis, from VP-creative director.

Pat Sherwood to exec VP-new business, Goldberg Moser O'Neill, San Franscisco, from senior VP-account supervisor, EvansGroup, Seattle. He succeeds Bob Grossman, whose new responsibilities were unknown at presstime.

Jeffrey Zeiler to exec VP, Wells Rich Greene BDDP, New York, from group account director, DDB Needham Worldwide.

Justin McCormack to exec VP-consumer products, Marvel Entertainment Group, New York, from senior VP-entertainment marketing. Also: Bert Gould to exec VP-marketing, Marvel Comics Group, a new position, from exec VP-marketing, promotion and program strategy, Fox Children's Network.

Arthur Kesteloot to senior VP-director of marketing communications, W.B. Doner & Co., Southfield, Mich., from director of automotive marketing. He succeeds Mark Guleff, who left. Also: Vera Yardley to senior VP-new business development.

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