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Lawrence F. Dalicandro to president, Nestle Food Co.'s Sunmark, St. Louis, Mo., from exec VP-chief operating officer.

Charles Webre to chief creative officer, Wunderman Cato Johnson, New York, a new post, from exec VP-creative director.

Rick Meril to exec VP-general sales manager, domestic TV distribution, Rysher Entertainment, New York, from senior VP-general sales manager.

Robert LePlae, 36, to senior VP, Rubin Postaer & Associates, Santa Monica, from VP-group account director.

Debra B. Shriver to senior VP-marketing communications, Hearst Magazines, New York, from senior VP-communications, Newspaper Association of America.

Roxann Goertz, Don Kvam, Beth Miller and Steve Wehrenberg to senior VP-group management supervisors, Campbell Mithun Esty, Minneapolis, from management supervisors.

Coby O'Brien to senior VP-director, Saatchi & Saatchi Interactive, New York, a new post, from creative director.

Cindy Giller to senior VP-global media director on Novell, Young & Rubicam, San Francisco, from senior VP-chief operating officer, Hodskins Simone & Searls, Palo Alto.

Robert Svete to VP-management supervisor, Young & Rubicam, Detroit, from VP-account director, Mullen, Wenham, Mass.

Eileen Fraser to director of direct marketing, Mattel, El Segundo, Calif., from general manager, Wunderman Cato Johnson, Los Angeles. She succeeds Jennifer Haddix, now director of marketing for Mattel's Disney products.

David P. Sheehan, 37, to director of retail marketing, Dreyfus Corp., New York, a new post, from senior VP-retail distribution group, Fidelity Investments, Boston.

Frederick Moore to director-client service and development, Arnold Finnegan Martin, Richmond, Va., a new post, from managing director, Earle Palmer Brown.

Carrie Messing to brand director-coffees and cream brands, Allied Domecq, Southfield, Mich., from international brand director, Allied Domecq International Brands, Los Angeles. She succeeds Mike Seguin, now brand director-spirits, Allied Domecq.

Lois Marks to director of marketing and promotion, Century 21 Real Estate Corp., Parsippany, N.J., from director of client services, Grey Advertising's Beaumont-Bennett Sales Promotion division. Also: Greg McGuckin to manager of advertising from chief of marketing and advertising, U.S. Army.

Carol Karpa to director of media planning and buying, Doremus & Co.'s KDM International division, New York, from a consultant.

Tim Teegarden and Mark Simon to creative directors, Bozell, Southfield, Mich., from senior VP-creative directors, Young & Rubicam, Detroit.

Mark Stevens and Phil Adams to creative directors, Euro RSCG Tatham, Chicago, from associate creative directors.

Janis Borgman to management supervisor, Ketchum Advertising, San Francisco, from account executive.

Steve Gray to senior writer and producer, Bernstein-Rein, Kansas City, Mo., from a similar post at Tinsley Advertising, Miami.

Clay Feller to associate creative director, Hanson/Dodge Design, Milwaukee, from art director, Bender, Browning, Dolby & Sanderson.

Stacey Gizinski to graphic design supervisor, a new post, Berline Group, Bloomfield Hills, Mich., from account coordinator.

Sarah Kyllonen to media supervisor, Miller Meester, Minneapolis, from senior media planner.

Amy Dawson to art director, Barkley & Evergreen, Kansas City, Mo., from designer/art director, Muller & Co.

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