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Bruce Barnet to president-CEO, Cahners Publishing Co., Newton, Mass., from a similar title at Cowles Enthusiast Media. He succeeds Robert Krakoff, who is taking early retirement.

Joseph P. Durrett, 50, has resigned as president-chief operating officer, Advo, Windsor, Conn., saying he had expected to become CEO by this time. He joined the company in 1993.

Bill Raffel to president, Smith, Badofsky & Raffel, Chicago, from exec VP. He succeeds Robert Smith, now CEO.

John Doyle to free-lance art director, Hal Riney & Partners, San Francisco, from partner-creative director for integrated marketing, Ogilvy & Mather Worldwide, New York. He will work on Saturn Corp.'s electric car launch.

Bruce Lee, 45, to executive creative director, Ogilvy & Mather Direct, New York, from exec VP-creative director, Wunderman Cato Johnson. He succeeds Stanley Winston, now a consultant.

Leonard N. Berliner to senior VP-marketing, Federated Department Stores' Rich's/Lazarus/Goldsmith's, Atlanta, from a similar title at Filene's, Boston.

Dennis Donlin to media director, D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich., from senior VP-director, Ross Roy Commmunications' interactive group. He succeeds Marty Choinski, who left.

James A. Goldman to VP-marketing, Nabisco Refrigerated Foods Co., Parsippany, N.J., from senior director of marketing.

Jesse Reif to VP-sales, Sampling Corp. of America, Glenview, Ill., from national sales manager.

Katie Chin to VP-promotions and strategic alliances, MCA/Universal Consumer Products Group, Universal City, Calif., from a similar post at Twentieth Century Fox Licensing & Merchandising, Burbank. She succeeds Anne Giangardella, who left.

R. Keith Mabe to director of marketing, Hanes Hosiery, Winston-Salem, N.C., from VP-marketing, Kayser Roth Corp.

Tim Maleeney to account director, Hal Riney & Partners, San Francisco, from director of client services, Cole & Weber, Seattle.

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