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Gil Schwartz to senior VP-communications of CBS, New York, from VP-corporate communications of Westinghouse Broadcasting.

Ed Crayton, 37, to senior writer dBWB, Irvine, Calif., from senior writer Doyel Advertising & Design, Boston.

Three executives at Cadbury North America's Dr. Peppper USA were promoted to newly created vice president positions. Sidney B. Stephens becomes VP-Dr. Pepper Marketing, International, from cold drink marketing manager; Paul Krauland becomes VP-Sales Promotion and Merchandising from manager-Dr. Pepper USA promotions; and Cynthia Clark becomes VP-channel marketing from manager-Dr. Pepper Take-Home activities since 1990.

Bill Barron to publisher, CMP Publications' Electronic Buyers' News, Manhasset, N.Y., from associate publisher. He replaces Mark Holdreith, who became publisher last month at CMP's Windows Magazine.

Jon Ragsdale to director-marketing, Williamson-Dickie Manufacturing Co., Fort Worth, Tex., from marketing manager. Charles Brenner to VP-sales/national accounts there, from VP-eastern division. Marshall DeWitt, former national accounts sales manager, also becomes VP-sales, national accounts.

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