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Jeffrey Mahl has been named senior VP-advertising sales of ESPN, New York, from senior VP-sales and marketing at OCC Sports, a wholly owned subsidiary of ESPN. He replaces Jack Bonanni, who is leaving the company. Mr. Mahl is responsible for the ad sales and pricing strategic of ESPN and ESPN2. He reports to senior VP-sales and marketing George Bodenheimer.

Perri Stein to VP-news sales of NBC, New York, from VP-sales director for daytime/late night and teen sales.

Diana LaGuardia is moving to Esquire as design director after seven years at Conde Nast Traveler.

Liz Silverman to entertainment manager, Wenner Media's US, Los Angeles, from national merchandising manager, Warner Brothers Records.

Susan Hoxie to the new position of director-marketing and new business development, Running Times, Boston, from senior advertising and promotion specialist, NEC Technologies, Boxborough, Mass.

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