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Pontiac Division of General Motors Corp. named Lisa Baird, 34, brand manager for its Grand Am car line. She was VP-personal care at Warner Lambert's Warner Welcome Division.

George Bell, 39, senior VP of Times Mirror Magazines in charge of the Skiing Company, will become CEO of Mountain View, Calif.-based Architext Software, where he will develop advertiser and subscriber revenue streams as well as content for the company that was founded as an Internet navigator. Brian Sellstrom, founder-president of the TMM title Transworld Snowboarding, will replace Mr. Bell as president of the Skiing Company, which includes Ski, Skiing and Snowboarding. As part of the move, Yachting and Salt Water Sportsman, which had reported to Mr. Bell, will now report to TMM president and CEO Efrem Zimbalist III.

Susan Berkowitz to VP-director, special projects, Spin magazine, from partner-director, J. Walter Thompson Worldwide, where she was also director of entertainment services.

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