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Mike Mazza and Steve Silver to co-creative directors, Saatchi & Saatchi Advertising, San Francisco. Mr. Mazza was associate creative director at Goodby Silverstein & Partners, San Francisco, and Mr. Silver was creative director at Hal Riney & Partners, San Francisco. The two men worked together before at Saatchi's Team One Advertising, El Segundo, Calif.

Hugh Roberts, 44, to senior VP-strategy, from senior VP-efficient consumer response at Kraft Foods, Northfield, Ill. Also, Sandy Posa to the newly created position of senior VP-business development from interim VP-strategy.

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