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Alyce Alston has been named ad director of Allure, replacing Sarah Chubb Sauvayre, who left to head CondeNet, Conde Nast's online service. Ms. Alston was previously with News Corp. as electronic publisher of iGuide, an Internet joint venture with MCI Communications.

Fredi Greenberg, a former editor in chief of Child, is expected to be named editor in chief of American Health tomorrow, replacing Carey Winfrey, who is leaving the company. Reader's Digest Association is planning a major repositioning for the title.

Sandy Sarhatt has resigned as president-chief operating officer of Lang Communications to become a consultant with Beecher Investors, owned by her husband. No replacement has been named.

Bridget Sheridan Johnson has been named advertising director of Century 21 House & Home and eastern ad manager of Home. at Hachette Filipacchi. She has been a new media business consultant since 1994 and prior to that publisher of I.D. Magazine.

Lands' End, Dodgeville, Wis., said Mindy C. Meads, senior VP of merchandising and design, has resigned. Until a replacement is named, merchandising will report to President-CEO Michael J. Smith.

Susan Blank, associate publisher at Redbook, will become associate publisher of Harper's Bazaar, also a Hearst title. She succeeds Laura Cherensky McEwoen, named publisher of New York Times Co.'s Snow Country. Sam Huey to publisher of International Data Group's PC World, succeeding Rich Marino, who moves to president of magazine parent PCW Communications. Mr. Huey spent years at rival Ziff-Davis Publishing Co. before resigning in January as publishing director of PC Computing.

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