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Manny Almeida to VP-marketing, consumer markets division at Fuji Photo Film USA, Elmsford, N.Y., from VP-field sales, electronic and applied imaging division. He succeeds Rod King, named VP-sales, consumer markets.

Sprint Spectrum, Kansas City, Mo., named F. Edward Mattix chief public relations officer, from VP-public relations for U S West Communications.

Sports Media, New York, named Ray Katza consultant for retail and integrated sports marketing expansion. He was the senior director of marketing at NFL Properties.

Alan Zorfas to director-integrated marketing, DDB Needham Worldwide, New York, a new position, from director-client services, Anderson & Lembke, New York.

Copyright January 1996 Crain Communications Inc.

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