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Lisbeth Mack was named to the new position of VP-advertising and consumer marketing at Trans World Airlines, St. Louis, from VP-sales for North America at British West Indies Airways. Marie Spadoni, director of advertising, moves to a new creative services department for direct marketing.

Mark Minkin, VP-interactive marketing at America Online, Vienna, Va., was named VP-manager of AOL International; no replacement yet.

A. Louis Rubin to exec VP-director of marketing, Doremus & Co., New York, from exec VP-group account director, Young & Rubicam's Lord Dentsu & Partners.

Jon Finley to president-Gold Medal division, General Mills, Minneapolis, from senior VP-new business. He replaces Ted Cushmore, who retires June 7 after a 30-year career at the company.

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