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Leonard Berliner to senior VP for marketing, Rich's/Lazarus/Goldsmith's, the Atlanta-based division of Federated Department Stores, from the same title at Filene's, Woodward & Lothrop/John Wanamaker and May Department Stores. He replaces Tim Worcester, who left.

Reba Palker to senior VP-group account director, Lowe Direct, New York, a new position, from senior partner-account director, Ogilvy & Mather Direct, New York.

Jennifer Landin Petersen, former accessories manager of Harper's Bazaar, to New York advertising manager, a newly created position.

Dianne Thompson Cain to VP-strategic marketing, First USA Paymentech, payment processor for direct marketers, from VP-sales, Litle & Co.

Val Zammit to vice chairman, Bozell, Jacobs, Kenyon & Eckhardt, New York, a new position. He retains his post as exec VP-chief financial officer.

Jim White, 37, exec VP-chief creative officer, Long Haymes Carr, Winston-Salem, N.C., was named vice chairman of the board.

Gretchen Taylor to account supervisor, Morrison Agency, Atlanta, from senior account exec.

Ann Strople to director of corporate communications, IQ Software, Norcross, Ga., from senior account exec, Crescent Communications, Atlanta.

Copyright January 1996 Crain Communications Inc.

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