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Jim Helberg to executive media director, Rogge, Effler & Partners, Los Angeles, from media director, Foote, Cone & Belding, Los Angeles and Orange County, where he oversaw the Mazda account.

Rogge Effler has promoted Barbara Thompson from director of media planning to group media director.

Marcos Golfari to regional director-Latin America, Ogilvy & Mather, Miami, a new position, from managing director-Argentina.

Lisa Seward to media director, Fallon McElligott, Minneapolis, from VP-media director, Leo Burnett Co., Chicago. Ms. Seward, who will report to Mark Goldstein, president-integrated marketing, will expand the scope of Fallon's media department from traditional advertising media to the various "contact points" where consumers receive brand messages. She replaces Kate Holmes, who remains in Minneapolis but becomes group media director with responsibility for Fallon McElligott Berlin, New York.

Carol Karpa to Doremus & Co., New York, as director of a new media planning and buying division called KDM International. She had been running her own consulting practice.

Arthur Kesteloot to W.B. Doner & Co., Southfield, Mich., as senior VP-director of automotive operations, managing marketing for the agency's Ford dealer accociation accounts. He had been senior VP-marketing communications director at Young & Rubicam, Detroit.

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