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David W. Brown, 33, to president-chief operating officer, Beach Advertising, Philadelphia, from VP-communications, Health Partners, succeeding founder George Beach, who becomes chairman-CEO.

Sarah Beardsley to VP-business marketing for MCI Telecommunications, Atlanta, from director-large account market management.

Bill Shea and Rona Oberman were both promoted from senior partner-creative directors to Internet creative directors at J. Walter Thompson Co., New York.

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