Alan D. Seraita, 40, to president, Hall's Magazine Reports, New York, from senior VP-Simmons Marketing Research Bureau. He replaces Phil Simmons.
Mary Zagrobelny to new post of director of marketing, HomePC, Manhasset, N.Y., from marketing manager.
Alan L. Codkind to the new position of VP-worldwide marketing, Thinking Machines, Bedford, Mass., from president, ChannelWorks, a Sudbury, Mass.-based consultancy.
Pat Williamson to president-CEO, PepsiCo's East Side Mario's unit, Dallas, from chief operating officer of sister company Pizza Hut. He succeeds Mark Bromberg, founder of the chain, who becomes a consultant.
Copyright January 1996 Crain Communications Inc.