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Judy Hoffman joined Lionel LLC, Chesterfield, Mich., as senior VP-marketing/sales, from marketing director of the cereal division of Quaker Oats Co., Chicago. She succeeds Michael Thoresen, now VP-sales.

Celgene Corp., Warren, N.J., named Bruce A. Williams VP-sales and marketing, a new position. He was executive director of marketing at Ortho Biotech, a division of Johnson & Johnson.

Julie Winskie to exec VP-consumer marketing, Porter/Novelli, New York, from senior VP.

Eric Knight, copywriter, and Joan Muller, management supervisor, Mintz & Hoke, Avon, Conn., both named VPs.

Gary Pietsch to advertising sales director, West Coast region, USA Today, from Midwest travel manager. He replaces Eric Belcher, who left.

Patricia Haegele to first president of Newspaper National Network, a division of the Newspaper Association of America, Reston, Va., from VP-general manager.

Paul Matsen, VP of advertising and consumer marketing, Delta Air Lines, Atlanta, was promoted to VP of corporate planning, retaining administrative responsibility for advertising.

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