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Visa International, San Francisco, named Jan Soderstrom, 49, exec VP-marketing. She will succeed John Bennett upon his retirement Oct. 15. Ms. Soderstrom joined Visa in 1985 and most recently was senior VP-advertising and marketing for Visa's U.S. region.

Campbell-Ewald, Warren, Mich., will announce this week that Executive Creative Director Bill Ludwig will be promoted to the new position of chief creative officer and will also become a vice chairman.

Austin L. Mott III has been named president-CEO of the Florida Tourism Industry Marketing Corp., a new position in the organization that oversees tourism marketing since the disbanding of the Florida Department of Commerce earlier this year. Mr. Mott currently is VP-resort operations with Palmas del Mar Resort in Humacao, Puerto Rico.

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