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Mary Doan has been named worldwide director-client service applications, Saatchi & Saatchi Advertising, from CEO of Saatchi's San Francisco office. Remaining in San Francisco, Ms. Doan retains her responsibility as worldwide account director on Hewlett-Packard. Julie Bauer becomes general manager of the San Francisco office, from exec VP-director of client services and new business.Jim MacBeth to Young & Rubicam, Detroit, as VP-regional creative director on the Lincoln-Mercury Dealer Associations account from associate creative director at D'Arcy Masius Benton & Bowles, Blooomfield Hills, Mich. He succeeds Clayton Booth, who left the agency.

Copyright October 1996, Crain Communications Inc.

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