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Primark Corp., Waltham, Mass., named Ira Herenstein senior VP-marketing, from Managing director of Datastream International, a Primark unit.

Michael Fox to director-worldwide advertising, from director-international advertising sales with ESPN International. He will oversee Latin American advertising sales and coordinate international ad sales traffic and research from New York. Also at ESPN, Terrence Sekel to director of international advertising sales, from VP-regional ad sales with Turner International.

Andrew Stuart to VP-sales planning, a new position, from director of sales and marketing for the U.K., Norwegian Cruise Line, Coral Gables, Fla.

B. Ben Baldanza to exec VP-marketing, Continental Airlines, Houston, from senior VP-marketing.

Kathleen Swenson, 44, to senior VP-marketing and sales at Kaiser Foundation Health Plan and Kaiser Foundation Hospitals, Oakland, Calif., from senior VP-Prudential Healthcare.

David Ward to senior VP, Hill, Holliday, Connors, Cosmopulos, Boston, responsible for both the media and research departments, from director of strategic planning at Bozell Worldwide, New York.

Judith Setzko Workman to director of media services, McKinlay & Partners, Simsbury, Conn., from her own media consulting practice.

Copyright November 1996, Crain Communications Inc.

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