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Randall Rothenberg to editorial director, a new post at Esquire, New York, under Editor in Chief Ed Kosner, from senior editor.

Campbell-Ewald, Warren, Mich., created four brand management supervisor posts to match the structure of General Motors Corp.'s Chrevrolet division. C-E Senior VP John Pohl, 39, formerly regional marketing director, was assigned Astro and full-size vans; Donald Durbin, 38, was named the senior VP overseeing Blazer, from account supervisor, Y&R Advertising, Chicago; Dale Smolinski, 33, was named VP and assigned to Cavalier, from account director at W.B. Doner & Co., London; and Michael Thorensen, 35, was named VP and assigned to Lumina and Monte Carlo, from VP-sales and marketing manager, Lionel LLC.

Lois Reilly to senior VP-media director, Clarke Goward, Boston, from VP-group media director, Ingalls, Quinn & Johnson; she succeeds Mary Kincannon, who remains a consultant to Clark.

At Panasonic Office Products Co., Secaucus, N.J.: Steven Pearl to marketing manager, plain paper copier division, from product manager; Judah Zeigler to marketing manager, facsimile division, from marketing program mamager for the office products, business telephone and laptop divisions; and Richard Heckelmann to product manager, facsimile division, from multifunction product manager, Brother International.

Copyright March 1997, Crain Communications Inc.

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