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Edward Keller to Kenmore brand director, Sears, Roebuck & Co., a new post, from VP-account supervisor on Kraft Foods at Leo Burnett USA, Chicago.

Mason Franklin to brand marketing partner, Pontiac Sunfire, D'Arcy Masius Benton & Bowles, Troy, Mich., from VP-account director, Corning and CPC bakery products, DMB&B, New York.

Howard Courtemanche to senior VP-management representative, Bates USA, New York, on the Warner-Lambert Consumer Health account, from senior VP, Partners & Shevack, New York, on the Haagen-Dazs and Arm & Hammer accounts.

Dick Halseth, VP-new media, Hachette Filipacchi Magazines, Detroit, will retire in mid-April; he joined Hachette in January 1995 from Ford Motor Co., where he was media manager of Ford Division.

Jim Wallace to hard copy advertising manager, Hewlett-Packard Co., San Diego, from marketing communications manager in the printer/scanner marketing center, Vancouver, Wash. Mr. Wallace succeeds Arlene King, who left.

Aldo Manzini, 33, to VP-strategic planning-Europe, Walt Disney Co., Paris, a new post, from VP-general manager at Disney's specialized licensing services unit.

Copyright March 1997, Crain Communications Inc.

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