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Karen Zahorski and Carmen Baez to exec VP, Diversified Agency Services U.S., and exec VP, Diversified Agency Services Latin America, respectively, for Omnicom, New York; the two had been partners in the marketing consultancy Baez & Zahorski, Boston.

Mark Carlin, advertising director, Los Angeles magazine, Los Angeles, is leaving as new parent Fairchild Publications repositions the monthly toward fashion and retail advertising.

Mary Farrell to chief operating officer, a new post, from exec VP, Mintz & Hoke, Avon, Conn.

Ken Millman to creative director, a vacant post, the Hayes Group, Williston, Vt., from Bayer/Brown, Reno, Nev..

Rebecca Bearden to VP-research and strategic planning, MTV Networks Latin America, from executive director-international TV research, Twentieth Century Fox.

Copyright April 1997, Crain Communications Inc.

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