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Maria Olson, 33, to senior VP-general manager, FCB Direct, San Francisco, from VP-account director, succeeding Michael "Mic"Feld, who left.

Mike Sheehan and Jaime Mambro, to exec VP from VP-creative director, Hill, Holliday, Connors, Cosmopulos, Boston.

Kristine Welker to ad director, Ladies Home Journal, Des Moines, Iowa, from eastern ad director, succeeding Mary Morgan, now publisher, Health magazine, New York; at Health, Ms. Morgan succeeds Amy Wilkins, who left last month to become president, 'Teen magazine, Los Angeles.

Arthur Kesteloot to senior VP, N.W. Ayer & Partners, Detroit, from senior VP-director of marketing communications, W.B. Doner & Co., Southfield; at Ayer, Mr. Kesteloot will be account director on General Motors' corporate account.

Copyright June 1997, Crain Communications Inc.

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