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Thomas Kelly to CEO, Hawthorne Communications, from VP-media services at the Fairfield, Iowa, infomercial company; he succeeds Tim Hawthorne, who remains chairman.

Tamara Thompson to account planner, Ground Zero, a new position, from VP-senior account planner, BBDO West, Los Angeles.

Dave Smith, 38, to senior VP-management supervisor Campbell-Ewald, Cleveland, where he will head the national OfficeMax account, from account superviser, Campbell-Ewald, Buffalo; he succeeds Howard Zoss, who left the agency earlier this year.

Jack Winkelseth, a senior VP at Campbell-Ewald, Warren., Mich., to the new post of regional media director from planning superviser.

Angela Battani, 34, marketing research manager, Campbell-Ewald, Warren, named a VP.

Matt Hofherr, 29, to senior account planner and director of new business, Gardner, Geary, Coll & Young, from account planner, Foote, Cone & Belding, both San Francisco.

Andrew A. Giancamilli to senior VP-general merchandise manager, home and consumables, Kmart Corp., Troy, Mich., a new post where he will oversee home fashions, including the Martha Stewart Everyday product line, and other categories, from senior VP-GMM for consumables and commodities.

Copyright June 1997, Crain Communications Inc.

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