David C. Arpin to the new position of VP-client services and product development for Mediamark Research, New York, from VP-product and market development.
Denise Rossman to VP at W.B. Doner & Co.'s Doner Automotive, Southfield, Mich., a new post on the Mazda North American Operations account, from account supervisor.
To senior VPs at FCB Direct, New York: VP-Associate Media Director Leah Leonard and Director of Print Production Ruth Anne Gersten.
Copyright March 1998, Crain Communications Inc.