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Jeff Cohen to executive director-sales and marketing, General Motors Corp.'s OnStar unit, from brand manager for General Motors' GMC Jimmy sport utility vehicle, succeeding Jeffrey DePew, who left GM.

Bruce Campbell, a creative director at TBWA Chiat/Day, San Francisco, left the agency. His departure comes shortly after the sale of Hal Riney & Partners, where Mr. Campbell, an owner of prime "phantom stock" in Riney, had a long career working on advertising for clients such as E&J Gallo Winery.

Juhani Eistrat to senior VP-group management director, Foote, Cone & Belding Direct, New York, handling the Lucent Technology Microelectronics account, a new post, from global account director on the IBM account, FCB Direct, Toronto.

Dale Strang, 38, to publisher of Ziff Davis' Equip, San Francisco, a new title that debuts in August, from publisher, Computer Gaming World. Lee Uniacke, 36, to publisher, Computer Gaming World, from associate publisher, succeeding Mr. Strang.

Copyright May 1998, Crain Communications Inc.

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