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John Elder returns to Goodby, Silverstein & Partners, San Francisco, as head of its growing interactive unit and also as an account director on Nike, from VP-director of account management, Winkler Advertising.

Ira Matathia, 48, has been named to the new position of CEO of Young & Rubicam's Brand Futures Group. Mr. Matathia was most recently CEO of TBWA Worldwide's Department of the Future.

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