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Spencer Brown to CEO, Tyee Group, Portland, Ore., a direct response TV agency, from president-chief operating officer. He succeeds Tim O'Leary, who left last November.

William B. Lepler to VP-database marketing and direct mail, a new post at The Limited, Columbus, Ohio, and New York, from senior partner-director of database marketing, OgilvyOne Worldwide.

Kellogg Co. has named John Cook, 45, president of Kellogg North America, succeeding Tom Knowlton, who left several months ago. Mr. Cook was director of McKinsey & Co.'s Chicago office, where he led the consumer goods practice.

Copyright January 1999, Crain Communications Inc.

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