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Doug Daft, 56, to president-chief operating officer, a vacant post at Coca-Cola Co., Atlanta, from head of the Middle East, Far East and Africa groups as well as Schweppes Beverage Division. Next April, Mr. Daft, a 30-year Coca-Cola insider, will take over the post of chairman-CEO from M. Douglas Ivester, who's retiring after two years in that post.

Edward Boches, 45, to chief creative officer, Mullen, Wenham, Mass., from executive creative director. He succeeds Paul Silverman, 59, in the agency's top creative post. Mr. Silverman assumes the new title of founding creative officer.

Copyright December 1999, Crain Communications Inc.

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