People Online launches $1 mil campaign

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Time Inc. New Media next week is launching its first in a series of traditional ad campaigns for its online brands with an estimated $1 million effort for People Online. Created by Young & Rubicam Advertising, New York, the campaign carries the tagline "You Can Never Get Enough People." Ads, to run in Time Inc. magazines through yearend, feature typical People readers reacting to breaking news and shows users searching for more entertainment news on People Online. Money, Fortune and Time are also in the early stages of developing ad strategies to promote their online brands.

Copyright June 1997, Crain Communications Inc.

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