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BEVERLY HILLS, CALIF.: The Los Angeles advertising community turned out for a benefit at the Beverly Hills Hotel sponsored by Kiplinger's Personal Finance Magazine. All-smiles at the event were (l. to r.): E. Joy Heckendorf, senior VP, Transamerica Investors; Roger Steckler, associate publisher, Kiplinger's; and Gordon Heckendorf.

CHICAGO: The Chicago Magazine Association kicked off its 1998 season with a reception for advertising folk at the Westin River North Hotel. Taking part in the festivities were (l. to r.): Gary Wenstrup, Midwest manager, TV Guide, and president of CMA; Renetta McCann, senior VP-media director at Leo Burnett Co.'s new independent media unit Starcom, and speaker at the reception; and Denise Paull, Midwest manager, Traditional Home, and VP of CMA.

PALM BEACH, FLA.: The American Advertising Federation held its Plans Review meeting here at the Ritz Carlton. Hoisting a glass after the day's meetings were (above, l. to r.): Judy Thompson, manager of communications, Cinergy Corp., and AAF chair, central region; William Schumacher, director of advertising, Kraft Foods; and Mary Ellen Woolley, senior VP, AAF Foundation. Also: (above right, l. to r.): Janet L. Robinson, president, and Dan Cohen, senior VP-advertising, both of The New York Times; Wally Snyder, president-CEO, AAF; and William Pate, VP-advertising, BellSouth Corp.

DETROIT: Automobile Magazine held a breakfast for the media at the recent North American International Auto Show. Enjoying the reception prior to the show were (l. to r.): Fred Schwab, president, Porsche Cars North America; David E. Davis Jr., founder and editor, Automobile Magazine; Wendelin Wiedeking, chairman, Porsche AG Stuttgart.

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