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NEW YORK: Petersen Publishing held a reception at the end of January to introduce new management to the New York advertising community. Taking up the publisher on its hospitality are: James Dunning Jr., chairman-CEO, Petersen Holdings; Claeys Bahrenburg, chairman-CEO, Petersen Publishing Co.; Michael Bassermann, president-CEO, Mercedes-Benz of North America; Marc Pritchard, general manager-cosmetics and fragrances, Procter & Gamble Co.; and Neal Vitale, president-chief operating officer, Petersen.

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NEW YORK: The team from production company MacGuffin Films raised nearly $25,000 for the National Multiple Schlerosis Society's 1996 New York MS Bike Tour. Accepting MacGuffin's award from MS Director of Event Marketing Rich Mauch (c.) are Gloria Colangels, producer, and Michael Salzer, president.

NEW YORK: At the Magazine Publishers of America's Henry Johnson Fisher Awards for lifetime achievement in the magazine industry were (l. to r.) MPA Chairman Richard Smith, editor in chief and president, Newsweek; Robert E. Petersen , founder and chairman emeritus, Petersen Publishing Co. and an award recipient; Richard B. Stolley, senior editorial adviser, Time Inc., and an award recipient; Gerald Levin, chairman-CEO, Time Warner; and MPA President Donald Kummerfeld.

DETROIT: Enjoying the hospitality at a cocktail reception hosted by The New Yorker that preceded the opening of the 1997 North American

International Auto Show were (l. to r.): Gerd Klauss, VP, Audi of America; Kathryn Klauss; and Thomas A. Florio, president, and Whitney Cassidy, Detroit manager, both of The New Yorker.

CLEVELAND: Gathered for the Cleveland Advertising Association's January luncheon, at which radio producer Jeffrey Hedquist shared his audio secrets with radio creatives, were (l. to r.): Andy Safnaur, production director, Rubber Ci ty Radio Group; Susan Fulkerson, outside sales, the Media Store; Mark Biviano, VP-exec sales director, Rubber City; Renee Singleton, local sales manager, the Media Store; and Mr. Hedquist.

LAS VEGAS: Enjoying the music of the Kinetics during Details' party at the Consumer Electronics Show were (l. to r.): Steven DeLuca, sales development manager, Details; Sam McClain, senior brand manager-marketing, Pioneer Electroni cs; Emily Davis, Details' Los Angeles manager; Mike Williams, marketing manager-mobile electronics, Sony; and Andy Hersam, advertising director, Details.

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