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NEW YORK: Getting under way with the Advertising Research Foundation's 1997 David Ogilvy Research Awards competition were (from l.) Ted Dunn, ARF's technical consulting director; Cheryl Baily, exec VP-managing director for planni ng and research, Ammirati Puris Lintas; Lorna Opatow, chairman of the awards committee and president of Opatow Associates; and Jim Spaeth, president-elect of the ARF.
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